Larry Morgan, owner of the Morgan Auto Group and Lamborghini Sarasota, was recently nominated to be TIME Magazine’s Dealer of the Year for the 2010 Award Season. The program honors new car dealers in America who exhibit exceptional performance in their dealerships and perform distinguished community service. A panel composed of faculty from the University of Michigan, Ross School of Business will choose the TIME Dealer of the Year finalists from each of the four NADA regions. The judges then select the national winner, who will be named the TIME Dealer of the Year for 2010.

All nominees are judged on a variety of criteria, both in their dealerships and in the community. To ensure that all nominees meet the TIME Dealer of the Year high standards of excellence, the judges have been instructed to verify all entries. The judges’ professionalism, integrity and high standards combine to make the TIME Dealer of the Year the most respected award in the industry.

The 2010 awards will be presented at the opening business session of the NADA annual convention in Orlando on February 13, 2010. At the convention, all Dealer of the Year nominees will be included in the Dealer of the Year photo display at the convention center. For further details visit the Official Award Website.